Victoria's Secret Ready for Change

I just read an Associated Press article that came out on February 29, 2008. (Thanks for telling me about this Carrie!) In this article, Ms. Turney, Victoria's Secret's CEO announced that they want to make some positive changes! The springboard for these changes is the large drop in sales last year. Money talks. We definitely vote for what we like by where we spend our money. Here are a few quotes:

She says that they have gotten "too sexy" and alienated quite a few potential shoppers. "We have so much gotten off our heritage," said Sharen Turney, chief executive of Victoria's Secret, during an analyst call with investors."We use the word 'sexy' a lot and have gotten off 'ultra-feminine'," said Ms. Turney. But that will be a huge task. Victoria's Secret has shifted drastically from its image in the 1990s. The brand has added new merchandise lines that are much less modest than its traditional styles. Malls routinely endure protests from parents who are outraged by the stores' window displays, which often feature suggestively posed mannequins in over-the-top lingerie."

So many people have mentioned their frustration with VS lately! It seems like the timing is right to write a little note to encourage these changes, specifically pertaining to the mall window displays. The address is:
VICTORIA'S SECRET
North American Office
P.O. Box 16589
Columbus, Ohio 43216-6589

The email address is: Service@VictoriasSecret.com.

Here are some links if you want to read more. The 2nd link includes a reference to a successful parent-mall protest in the DC area. Beware though because it does include a typical VS image.
http://www.nj.com/business/index.ssf/2008/02/victorias_secret_is_too_sexy_s.html

http://www.washingtonpost.com/wp-dyn/content/article/2008/02/28/AR2008022804009.html?sub=new

Happy Writing!